Abstract:
Systems, methods, and computer-readable storage media for web-scale visual search capable of using a combination of visual input modalities are provided. An edgel index is created that includes shape-descriptors, including edgel-based representations, that correspond to each of a plurality of images. Each edgel-based representation includes pixels that depicts edges or boundary contours of an image and is created, at least in part, by segmenting the image into a plurality of image segments and performing a multi-phase contour detection on each segment. Upon receiving a search query having a visual query input, the visual query input is converted into shape-descriptors, including an edgel-based representation, and the shape-descriptors, including the edgel-based representation, of each of the plurality of images is compared with the shape-descriptors, including the edgel-based representation, of the visual query input to identify at least one image of the plurality of images that matches the visual query input.
Abstract:
Configurably storing data in a plurality of files based on expressions and conditions associated with the data. Logging software enables tracking of the navigation pattern of users for selected network properties under specified conditions. The logging software is configurable such that most current and future logging specifications may be fulfilled without any code changes to the logging software.
Abstract:
Advertisements are selected for presentation on a search results page based on the presence or absence of user activity within the search results page. When a search results page is provided to an end user, the search results page is tracked for user activity. If user activity is detected, a user context is identified and new advertisements are selected for presentation on the search results page based on the user context. In some embodiments, the search results page provides search results in clusters, and the user context corresponds with a search result cluster selected by an end user. In some embodiments, dominant concepts in the user context are identified and used to select advertisements. Alternatively, if user activity is not detected within a predetermined period of time, new advertisements are selected based on the absence of user activity within the search results page.
Abstract:
Review and filtering of search results is facilitated by providing additional types of results beyond links to existing documents can be provided in addition to or in place of links to existing documents. These additional results can facilitate modifying a search request to filter out unwanted documents. The additional results, when in the form of content display objects and/or application display objects, can also provide the user with varying levels of information detail. In some preferred embodiments, an ontology based knowledge base can be leveraged in order to facilitate providing and filtering the results.
Abstract:
Systems and method for managing a plurality of content items designated for placement in a particular position on a rendered page are provided. Methods in accordance with the present invention include receiving a plurality of content items, determining an initial placement allocation frequency for each content item, collecting performance data for one or more of the content items, and determining at least one additional allocation frequency in accordance with the performance data collected. Methods of the present invention may further include randomly allocating placement of each of the content items in the particular position on the page in accordance with one of the respective initial and/or additional allocation frequency for each content item. Additionally, the present invention provides systems and methods for automatically managing a plurality of content items to be displayed in a particular position on a rendered page such that value to the content provider may be maximized.
Abstract:
Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e.g., a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additionally, systems and methods are provided for determining placement of content items, e.g., advertisements and/or images, on a rendered page relative to other content items on the page based upon bid value.
Abstract:
Systems, methods, and computer-storage media for generating lateral concepts are provided. The system includes a search engine to receive user queries, a storage to store content and its associated categories, and a lateral concept generator. The lateral concept generator is connected to both the search engine and storage. The lateral concept generator selects lateral concepts from categories associated with the content based on similarity scores for the stored content.
Abstract:
Advertisements are selected for presentation on search result pages and web pages based on phrases generated from lateral concepts and topics identified for the search result pages and web pages. A search query or an indication of a web page is received for which advertisements are to be provided. Lateral concepts and topics are identified based on the search query or content of the web page. The lateral concepts and topics are used as phrases for selecting advertisements from an advertisement inventory. Selected advertisements are provided for presentation on a search results page in response to a search query or on a web page initially identified.
Abstract:
Configurably storing data in a plurality of files based on expressions and conditions associated with the data. Logging software enables tracking of the navigation pattern of users for selected network properties under specified conditions. The logging software is configurable such that most current and future logging specifications may be fulfilled without any code changes to the logging software.
Abstract:
A system that facilitates data processing includes a receiver component that receives an SQL query. A partitioning component partitions the SQL query into multiple tasks and provides the tasks to multiple cluster nodes for processing. The system enables very large amounts of data (e.g., multiple terabytes) to be quickly prepared for analytical processing, such as for use in connection with a search engine, an advertisement provision system, etc.