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1.发明授权Systems and methods for determining bid value for content items to be placed on a rendered page 有权确定要放置在呈现页面上的内容项目的出价值的系统和方法公开(公告)号：US07689458B2
公开(公告)日：2010-03-30
申请号：US10977824
申请日：2004-10-29
申请人： David E. Heckerman , David M. Chickering , Christopher A. Meek , Brian Burdick , Li Li , Murali Vajjiravel , Ying Li , Rajeev Prasad , Raxit A. Kagalwala , Tarek Najm , Sachin Dhawan
发明人： David E. Heckerman , David M. Chickering , Christopher A. Meek , Brian Burdick , Li Li , Murali Vajjiravel , Ying Li , Rajeev Prasad , Raxit A. Kagalwala , Tarek Najm , Sachin Dhawan
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0241 , G06Q30/0247 , G06Q30/0256 , G06Q30/0601 , G06Q30/08 , G06Q40/04
摘要： Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e.g., a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additionally, systems and methods are provided for determining placement of content items, e.g., advertisements and/or images, on a rendered page relative to other content items on the page based upon bid value.
摘要翻译： 用于确定由内容提供商针对在给定上下文呈现的页面（例如，网页）上的放置位置的出价的价值的系统和方法，例如在搜索引擎网络上发起的特定查询的搜索结果列表 现场提供。 此外，提供了系统和方法，用于基于出价值，在相对于页面上的其他内容项目的呈现页面上确定内容项目（例如广告和/或图像）的放置。
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2.发明授权Systems and methods for estimating placement positions of content items on a rendered page 有权用于估计呈现页面上的内容项目的展示位置的系统和方法公开(公告)号：US07983959B2
公开(公告)日：2011-07-19
申请号：US11000243
申请日：2004-11-30
申请人： David M. Chickering , Christopher A. Meek , David E. Heckerman , Brian Burdick , Li Li , Murali Vajjiravel , Ying Li , Rajeev Prasad , Raxit A. Kagalwala , Tarek Najm , Sachin Dhawan
发明人： David M. Chickering , Christopher A. Meek , David E. Heckerman , Brian Burdick , Li Li , Murali Vajjiravel , Ying Li , Rajeev Prasad , Raxit A. Kagalwala , Tarek Najm , Sachin Dhawan
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0241 , G06Q30/0247 , G06Q30/0256 , G06Q30/0601 , G06Q30/08 , G06Q40/04
摘要： Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e.g., a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additionally, systems and methods are provided for determining placement of content items, e.g., advertisements and/or images, on a rendered page relative to other content items on the page based upon bid value.
摘要翻译： 用于确定由内容提供商针对在给定上下文呈现的页面（例如，网页）上的放置位置的出价的价值的系统和方法，例如在搜索引擎网络上发起的特定查询的搜索结果列表 现场提供。 此外，提供了系统和方法，用于基于出价值，在相对于页面上的其他内容项目的呈现页面上确定内容项目（例如广告和/或图像）的放置。
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公开(公告)号：US07580813B2
公开(公告)日：2009-08-25
申请号：US10463145
申请日：2003-06-17
CPC分类号： G06F17/18
摘要： The present invention utilizes a cross-prediction scheme to predict values of discrete and continuous time observation data, wherein conditional variance of each continuous time tube variable is fixed to a small positive value. By allowing cross-predictions in an ARMA based model, values of continuous and discrete observations in a time series are accurately predicted. The present invention accomplishes this by extending an ARMA model such that a first time series “tube” is utilized to facilitate or “cross-predict” values in a second time series tube to form an “ARMAxp” model. In general, in the ARMAxp model, the distribution of each continuous variable is a decision graph having splits only on discrete variables and having linear regressions with continuous regressors at all leaves, and the distribution of each discrete variable is a decision graph having splits only on discrete variables and having additional distributions at all leaves.
摘要翻译： 本发明利用交叉预测方案来预测离散和连续时间观测数据的值，其中每个连续时间管变量的条件方差固定为小的正值。 通过在基于ARMA的模型中允许交叉预测，可以准确预测时间序列中连续和离散观测值。 本发明通过扩展ARMA模型来实现这一目的，使得第一时间序列“管”用于促进或“交叉预测”第二时间序列管中的值以形成“ARMAxp”模型。 一般来说，在ARMAxp模型中，每个连续变量的分布是仅在离散变量上分裂并具有在所有叶上具有连续回归的线性回归的决策图，并且每个离散变量的分布是仅分解为 离散变量，并在所有叶子上具有额外的分布。
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4.发明授权Apparatus and accompanying methods for visualizing clusters of data and hierarchical cluster classifications 有权用于可视化数据集群和分级集群分类的装置和相关方法公开(公告)号：US06742003B2
公开(公告)日：2004-05-25
申请号：US09845151
申请日：2001-04-30
IPC分类号： G06F1730
CPC分类号： G06Q30/0641 , G06F17/30713 , Y10S707/99934 , Y10S707/99935 , Y10S707/99936 , Y10S707/99942 , Y10S707/99944 , Y10S707/99945 , Y10S707/99948
摘要： A system that incorporates an interactive graphical user interface for visualizing clusters (categories) and segments (summarized clusters) of data. Specifically, the system automatically categorizes incoming case data into clusters, summarizes those clusters into segments, determines similarity measures for the segments, scores the selected segments through the similarity measures, and then forms and visually depicts hierarchical organizations of those selected clusters. The system also automatically and dynamically reduces, as necessary, a depth of the hierarchical organization, through elimination of unnecessary hierarchical levels and inter-nodal links, based on similarity measures of segments or segment groups. Attribute/value data that tends to meaningfully characterize each segment is also scored, rank ordered based on normalized scores, and then graphically displayed. The system permits a user to browse through the hierarchy, and, to readily comprehend segment inter-relationships, selectively expand and contract the displayed hierarchy, as desired, as well as to compare two selected segments or segment groups together and graphically display the results of that comparison. An alternative discriminant-based cluster scoring technique is also presented.
摘要翻译： 一个包含交互式图形用户界面的系统，用于可视化数据的集群（类别）和分段（聚合集群）。 具体来说，系统将传入的病例数据自动分类为群集，将这些群集合成段，确定段的相似性度量，通过相似性度量对所选段进行分类，然后形成并可视地描绘这些群集的层次结构。 基于片段或段组的相似性度量，系统还可以根据需要自动和动态地减少层次组织的深度，通过消除不必要的层级和节点间链接。 倾向于对每个段进行有意义表征的属性/值数据也被划分，基于归一化分数进行排序，然后以图形方式显示。 该系统允许用户浏览层次结构，并且为了容易地理解分段相互关系，根据需要选择性地扩展和收缩所显示的层次结构，以及将两个选定的分段或分段组进行比较，并以图形方式显示 那个比较。 还提出了一种替代的基于判别式的聚类评分技术。
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5.发明授权Apparatus and accompanying methods for visualizing clusters of data and hierarchical cluster classifications 有权用于可视化数据集群和分级集群分类的装置和相关方法公开(公告)号：US07333998B2
公开(公告)日：2008-02-19
申请号：US10808064
申请日：2004-03-24
IPC分类号： G06F17/30
CPC分类号： G06Q30/0641 , G06F17/30713 , Y10S707/99934 , Y10S707/99935 , Y10S707/99936 , Y10S707/99942 , Y10S707/99944 , Y10S707/99945 , Y10S707/99948
摘要： A system that incorporates an interactive graphical user interface for visualizing clusters (categories) and segments (summarized clusters) of data. Specifically, the system automatically categorizes incoming case data into clusters, summarizes those clusters into segments, determines similarity measures for the segments, scores the selected segments through the similarity measures, and then forms and visually depicts hierarchical organizations of those selected clusters. The system also automatically and dynamically reduces, as necessary, a depth of the hierarchical organization, through elimination of unnecessary hierarchical levels and inter-nodal links, based on similarity measures of segments or segment groups. Attribute/value data that tends to meaningfully characterize each segment is also scored, rank ordered based on normalized scores, and then graphically displayed. The system permits a user to browse through the hierarchy, and, to readily comprehend segment inter-relationships, selectively expand and contract the displayed hierarchy, as desired, as well as to compare two selected segments or segment groups together and graphically display the results of that comparison. An alternative discriminant-based cluster scoring technique is also presented.
摘要翻译： 一个包含交互式图形用户界面的系统，用于可视化数据的集群（类别）和分段（聚合集群）。 具体来说，系统将传入的案例数据自动分类为群集，将这些群集归纳为段，确定段的相似性度量，通过相似性度量对所选段进行分类，然后形成并可视地描绘这些群集的层次结构。 基于片段或段组的相似性度量，系统还可以根据需要自动和动态地减少层次组织的深度，通过消除不必要的层级和节点间链接。 倾向于对每个段进行有意义表征的属性/值数据也被划分，基于归一化分数进行排序，然后以图形方式显示。 该系统允许用户浏览层次结构，并且为了容易地理解分段相互关系，根据需要选择性地扩展和收缩所显示的分层结构，并且将两个选定的分段或分段组进行比较，并以图形方式显示 比较。 还提出了一种替代的基于判别式的聚类评分技术。
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公开(公告)号：US07930353B2
公开(公告)日：2011-04-19
申请号：US11193691
申请日：2005-07-29
申请人： David M. Chickering , Geoffrey J. Hulten , Robert L. Rounthwaite , Christopher A. Meek , David E. Heckerman , Joshua T. Goodman
发明人： David M. Chickering , Geoffrey J. Hulten , Robert L. Rounthwaite , Christopher A. Meek , David E. Heckerman , Joshua T. Goodman
IPC分类号： G06F15/16
CPC分类号： H04L51/12
摘要： Decision trees populated with classifier models are leveraged to provide enhanced spam detection utilizing separate email classifiers for each feature of an email. This provides a higher probability of spam detection through tailoring of each classifier model to facilitate in more accurately determining spam on a feature-by-feature basis. Classifiers can be constructed based on linear models such as, for example, logistic-regression models and/or support vector machines (SVM) and the like. The classifiers can also be constructed based on decision trees. “Compound features” based on internal and/or external nodes of a decision tree can be utilized to provide linear classifier models as well. Smoothing of the spam detection results can be achieved by utilizing classifier models from other nodes within the decision tree if training data is sparse. This forms a base model for branches of a decision tree that may not have received substantial training data.
摘要翻译： 利用分类器模型填充的决策树利用电子邮件的每个功能使用单独的电子邮件分类器来提供增强的垃圾邮件检测。 这通过定制每个分类器模型提供了更高的垃圾邮件检测的概率，以便于在逐个特征的基础上更准确地确定垃圾邮件。 分类器可以基于诸如逻辑回归模型和/或支持向量机（SVM）等线性模型来构建。 分类器也可以基于决策树构建。 基于决策树的内部和/或外部节点的“复合特征”也可以用于提供线性分类器模型。 垃圾邮件检测结果的平滑可以通过使用来自决策树内的其他节点的分类器模型来实现，如果训练数据是稀疏的。 这形成了可能没有接收到大量训练数据的决策树的分支的基本模型。
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7.发明授权公开(公告)号：US07184993B2
公开(公告)日：2007-02-27
申请号：US10458166
申请日：2003-06-10
摘要： The present invention leverages approximations of distributions to provide tractable variational approximations, based on at least one continuous variable, for inference utilization in Bayesian networks where local distributions are decision-graphs. These tractable approximations are employed in lieu of exact inferences that are normally NP-hard to solve. By utilizing Jensen's inequality applied to logarithmic distributions composed of a generalized sum including an introduced arbitrary conditional distribution, a means is acquired to resolve a tightly bound likelihood distribution. The means includes application of Mean-Field Theory, approximations of conditional probability distributions, and/or other means that allow for a tractable variational approximation to be achieved.
摘要翻译： 本发明利用分布的近似来提供基于至少一个连续变量的可容易的变分近似，用于在本地分布是决策图的贝叶斯网络中的推理利用。 采用这些易于理解的近似来代替通常难以解决的难以确定的精确推论。 通过利用应用于由包括引入的任意条件分布的广义和组成的对数分布的Jensen不等式，获取用于解决紧密约束似然分布的手段。 该方法包括平均场理论的应用，条件概率分布的近似，和/或允许实现易处理变分近似的其他方式。
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公开(公告)号：US07225200B2
公开(公告)日：2007-05-29
申请号：US10824108
申请日：2004-04-14
申请人： David M. Chickering , Bo Thiesson , Carl M. Kadie , David E. Heckerman , Christopher A. Meek , Allan Folting , Eric B. Vigesaa
发明人： David M. Chickering , Bo Thiesson , Carl M. Kadie , David E. Heckerman , Christopher A. Meek , Allan Folting , Eric B. Vigesaa
CPC分类号： G06F17/30592 , G06F2216/03 , Y10S707/99936 , Y10S707/99943
摘要： The present invention leverages machine learning techniques to provide automatic generation of conditioning variables for constructing a data perspective for a given target variable. The present invention determines and analyzes the best target variable predictors for a given target variable, employing them to facilitate the conveying of information about the target variable to a user. It automatically discretizes continuous and discrete variables utilized as target variable predictors to establish their granularity. In other instances of the present invention, a complexity and/or utility parameter can be specified to facilitate generation of the data perspective via analyzing a best target variable predictor versus the complexity of the conditioning variable(s) and/or utility. The present invention can also adjust the conditioning variables (i.e., target variable predictors) of the data perspective to provide an optimum view and/or accept control inputs from a user to guide/control the generation of the data perspective.
摘要翻译： 本发明利用机器学习技术来提供用于为给定目标变量构建数据透视图的自动生成调节变量。 本发明确定和分析给定目标变量的最佳目标变量预测变量，使用它们来促进向用户传达关于目标变量的信息。 它自动离散化用作目标变量预测变量的连续和离散变量以确定其粒度。 在本发明的其他实例中，可以规定复杂性和/或效用参数，以通过分析最佳目标变量预测器与调节变量和/或效用的复杂性来促进数据透视的产生。 本发明还可以调整数据透视图的调节变量（即，目标变量预测器），以提供最佳视图和/或接受来自用户的控制输入以指导/控制数据视角的产生。
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公开(公告)号：US07574408B2
公开(公告)日：2009-08-11
申请号：US11418899
申请日：2006-05-05
IPC分类号： G06F17/30
摘要： A publisher union comprises a plurality of publishers, a channel, and a publisher union administrator. The publisher union is administered by receiving a channel proposal, determining whether the channel proposal is acceptable, forming a channel, and presenting the channel for monetization. User information is gathered by the publisher union by establishing a domain, collecting user information, aggregating the user information, and providing the aggregated user information to publisher union members.
摘要翻译： 发行商联盟由多个发布商，渠道和发布商联盟管理员组成。 发行商联盟通过接收渠道提议，确定渠道提案是否可以接受，形成渠道，以及呈现营利渠道来进行管理。 用户信息由发行商联合会通过建立域，收集用户信息，聚合用户信息以及向发布商联盟成员提供聚合的用户信息来收集。
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公开(公告)号：US20080154719A1
公开(公告)日：2008-06-26
申请号：US11769439
申请日：2007-06-27
申请人： Alexander G. Gounares , David M. Chickering , Michael Connolly , Lili Cheng , Gary W. Flake , Eric J. Horvitz , Jeffrey R. Hemmen , Leonard Smith , Tarek Najm
发明人： Alexander G. Gounares , David M. Chickering , Michael Connolly , Lili Cheng , Gary W. Flake , Eric J. Horvitz , Jeffrey R. Hemmen , Leonard Smith , Tarek Najm
CPC分类号： G06Q30/02 , G06Q20/10 , G06Q30/0226
摘要： The claimed subject matter relates to an architecture that can quantify a value of a consumer transaction to a market ecosystem. The value to the ecosystem of the transaction can be based upon features of the transaction as well as dynamics unique to the ecosystem. In addition, the value can be monetized as well as aggregated in order to produce a net economic value of a set of transactions involving a particular consumer. The architecture can further facilitate a repatriation of all or portions of the net economic value to the consumer, potentially based upon ranking and/or loyalty tiers.
摘要翻译： 所要求保护的主题涉及可以量化消费者交易对市场生态系统的价值的架构。 交易生态系统的价值可以基于交易的特征以及生态系统特有的动力。 此外，该价值可以通过货币化和汇总，以产生涉及特定消费者的一组交易的净经济价值。 该架构可以进一步促进将全部或部分净经济价值汇回消费者，这可能基于排名和/或忠诚度层级。
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