An information presentation system includes an imaging unit, a peripheral information acquisition unit which acquires peripheral information, a storage unit which stores registered information, an analytic basic information construction unit which constructs analytic basic information from the registered information stored in the storage unit, on the basis of the peripheral information acquired in the peripheral information acquisition unit, a pertinent information acquisition unit which acquires information pertinent to the image from the image obtained from the imaging unit and the analytic basic information obtained from the analytic basic information construction unit, and a presentation unit which presents the pertinent information acquired in the pertinent information acquisition unit. The analytic basic information construction unit changes the analytic basic information on the basis of at least one of a time, date, season, weather, temperature, humidity, place, surrounding brightness, average color/color distribution of the acquired image, surrounding sound and model.