A low-power driving apparatus and method are provided. The low-power driving apparatus includes an illuminance-sensing module to sense illuminance, a minimum-perceivable-brightness-determination module to determine a minimum perceivable brightness having non-linear characteristics corresponding to the sensed illuminance, a driving-power-level-determination module to determine a power level based on the determined minimum perceivable brightness, and a driving module to display an image input according to the determined driving power level.