Methods, apparatuses and systems to decrease the energy consumption of a memory chip while increasing its effect bandwidth during the execution of any workload. Methods, apparatuses and systems may allow a memory chip utilize a plurality of virtual row buffers to respond to requests for data included in a memory array block. Methods, apparatuses and systems may further eliminate or reduce the cost associated with transferring unnecessary data from a memory array block to row buffers by altering the data transfer size between a memory array block and a row buffer.