发明授权
- 专利标题: System for generating a smart advertisement based on a dynamic file and a configuration file
- 专利标题(中): 基于动态文件和配置文件生成智能广告的系统
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申请号: US11638314申请日: 2006-12-12
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公开(公告)号: US08160925B2公开(公告)日: 2012-04-17
- 发明人: Shubhasheesh Anand , Majid Mohazzab , Lawrence Edward Morrisroe , M. S. Kiumarse Zamanian
- 申请人: Shubhasheesh Anand , Majid Mohazzab , Lawrence Edward Morrisroe , M. S. Kiumarse Zamanian
- 申请人地址: US CA Sunnyvale
- 专利权人: Yahoo! Inc.
- 当前专利权人: Yahoo! Inc.
- 当前专利权人地址: US CA Sunnyvale
- 代理机构: Brinks Hofer Gilson & Lione
- 代理商 Nathan O. Greene
- 主分类号: G06Q30/00
- IPC分类号: G06Q30/00
摘要:
A system is described for generating smart advertisements based on a dynamic file and a configuration file over a network. The smart advertisements may adapt to a specific user profile information and available advertising campaign information. The system may select a deal associated with a smart advertisement campaign based on user profile data and create a dynamic file containing specific information related to the deal. The configuration file may contain advertiser specific graphical information to create a tailored and uniform look and feel for each smart advertisement generated for a particular advertiser. The system may select an appropriate graphical template relating to the smart advertisement campaign and create the smart advertisement by applying the dynamic file and the configuration file to the graphical template to create an advertisement tailored to both the user and the advertiser.