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1.发明申请System for generating a smart advertisement based on a dynamic file and a configuration file 有权基于动态文件和配置文件生成智能广告的系统公开(公告)号：US20080140524A1
公开(公告)日：2008-06-12
申请号：US11638314
申请日：2006-12-12
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0251 , G06Q30/0269 , G06Q30/0271 , G06Q30/0276 , G06Q30/0277
摘要： A system is described for generating smart advertisements based on a dynamic file and a configuration file over a network. The smart advertisements may adapt to a specific user profile information and available advertising campaign information. The system may select a deal associated with a smart advertisement campaign based on user profile data and create a dynamic file containing specific information related to the deal. The configuration file may contain advertiser specific graphical information to create a tailored and uniform look and feel for each smart advertisement generated for a particular advertiser. The system may select an appropriate graphical template relating to the smart advertisement campaign and create the smart advertisement by applying the dynamic file and the configuration file to the graphical template to create an advertisement tailored to both the user and the advertiser.
摘要翻译： 描述了一种基于动态文件和网络上的配置文件生成智能广告的系统。 智能广告可以适应特定的用户简档信息和可用的广告活动信息。 系统可以基于用户简档数据选择与智能广告活动相关联的交易，并且创建包含与交易相关的特定信息的动态文件。 配置文件可以包含广告客户特定的图形信息，以为针对特定广告商生成的每个智能广告创建定制且统一的外观。 系统可以选择与智能广告活动相关的适当的图形模板，并通过将动态文件和配置文件应用于图形模板来创建针对用户和广告商定制的广告来创建智能广告。
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公开(公告)号：US20080140508A1
公开(公告)日：2008-06-12
申请号：US11638105
申请日：2006-12-12
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0201 , G06Q30/0204 , G06Q30/0244 , G06Q30/0267
摘要： A system is described for optimizing the performance of smart advertisements generated over a network for display to a user. The smart advertisements may adapt to specific user profile information and available advertising campaign information. The system may consume log data relating to previously displayed smart advertisements and compare the performance rates of the smart advertisements to determine relationships between controllable variables and the performance rates. The system may manipulate the controllable variables based on the relationships to optimize the performance of smart advertisements.
摘要翻译： 描述了一种系统，用于优化通过网络生成的智能广告的性能以便向用户显示。 智能广告可以适应特定的用户简档信息和可用的广告活动信息。 系统可以消耗与先前显示的智能广告相关的日志数据，并且比较智能广告的性能速率以确定可控变量与性能速率之间的关系。 系统可以基于关系来操纵可控变量，以优化智能广告的性能。
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3.发明授权System for generating a smart advertisement based on a dynamic file and a configuration file 有权基于动态文件和配置文件生成智能广告的系统公开(公告)号：US08160925B2
公开(公告)日：2012-04-17
申请号：US11638314
申请日：2006-12-12
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0251 , G06Q30/0269 , G06Q30/0271 , G06Q30/0276 , G06Q30/0277
摘要： A system is described for generating smart advertisements based on a dynamic file and a configuration file over a network. The smart advertisements may adapt to a specific user profile information and available advertising campaign information. The system may select a deal associated with a smart advertisement campaign based on user profile data and create a dynamic file containing specific information related to the deal. The configuration file may contain advertiser specific graphical information to create a tailored and uniform look and feel for each smart advertisement generated for a particular advertiser. The system may select an appropriate graphical template relating to the smart advertisement campaign and create the smart advertisement by applying the dynamic file and the configuration file to the graphical template to create an advertisement tailored to both the user and the advertiser.
摘要翻译： 描述了一种基于动态文件和网络上的配置文件生成智能广告的系统。 智能广告可以适应特定的用户简档信息和可用的广告活动信息。 系统可以基于用户简档数据选择与智能广告活动相关联的交易，并且创建包含与交易相关的特定信息的动态文件。 配置文件可以包含广告客户特定的图形信息，以为针对特定广告商生成的每个智能广告创建定制且统一的外观。 系统可以选择与智能广告活动相关的适当的图形模板，并通过将动态文件和配置文件应用于图形模板来创建针对用户和广告商定制的广告的智能广告。
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4.发明申请System and method for generating graphical advertisements based on text offers 审中-公开基于文本提供生成图形广告的系统和方法公开(公告)号：US20080004956A1
公开(公告)日：2008-01-03
申请号：US11476324
申请日：2006-06-28
申请人： Andrew Ian Atherton , Lawrence Edward Morrisroe , Hongche Liu , Anthony D. Amidei , Joshua Allen Rehling , Matthew Carinio , Ryan Eric Christensen , Shubhasheesh Anand , Kashyap N. Lodhiya , Madhusudan Ramanna , Julia Feldman , Barry Chu
发明人： Andrew Ian Atherton , Lawrence Edward Morrisroe , Hongche Liu , Anthony D. Amidei , Joshua Allen Rehling , Matthew Carinio , Ryan Eric Christensen , Shubhasheesh Anand , Kashyap N. Lodhiya , Madhusudan Ramanna , Julia Feldman , Barry Chu
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q10/067 , G06Q30/0276 , G06Q30/0277
摘要： Systems and methods for generating a graphical advertisement based on a text offer are disclosed. Generally, an ad provider receives a request for a graphical ad. The ad provider sends a script to a browser comprising a call to a keyword extraction module. The ad provider receives a keyword from the keyword extraction module and determines a text offer associated with the keyword. The ad provider sends the text offer to the browser and sends an ad template for creating graphical advertisements based on the text offer to the browser.
摘要翻译： 公开了基于文本提供产生图形广告的系统和方法。 一般来说，广告供应商会收到图形广告请求。 广告提供者向包括对关键词提取模块的调用的浏览器发送脚本。 广告供应商从关键字提取模块接收关键字，并确定与关键字相关联的文字提供。 广告提供商将文本提供者发送给浏览器，并根据文本提供向浏览器发送用于创建图形广告的广告模板。
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5.发明申请System and Method for Generating Graphical Advertisements Based on Text Offers 审中-公开基于文本优惠生成图形广告的系统和方法公开(公告)号：US20090012807A1
公开(公告)日：2009-01-08
申请号：US12166981
申请日：2008-07-02
申请人： Andrew Ian Atherton , Lawrence Edward Morrisroe , Hongche Liu , Anthony D. Amidei , Joshua Allen Rehling , Matthew Carinio , Ryan Eric Christensen , Shubhasheesh Anand , Kashyap N. Lodhiya , Madhusudan Ramanna , Julia Feldman , Barry Chu
发明人： Andrew Ian Atherton , Lawrence Edward Morrisroe , Hongche Liu , Anthony D. Amidei , Joshua Allen Rehling , Matthew Carinio , Ryan Eric Christensen , Shubhasheesh Anand , Kashyap N. Lodhiya , Madhusudan Ramanna , Julia Feldman , Barry Chu
IPC分类号： G06Q10/00
CPC分类号： G06Q30/02 , G06Q10/067 , G06Q30/0276 , G06Q30/0277
摘要： Systems and methods for generating a graphical advertisement based on a text offer are disclosed. Generally, an ad provider receives a request for a graphical ad. The ad provider sends a script to a browser comprising a call to a keyword extraction module. The ad provider receives a keyword from the keyword extraction module and determines a text offer associated with the keyword. The ad provider sends the text offer to the browser and sends an ad template for creating graphical advertisements based on the text offer to the browser.
摘要翻译： 公开了基于文本提供产生图形广告的系统和方法。 一般来说，广告供应商会收到图形广告请求。 广告提供者向包括对关键词提取模块的调用的浏览器发送脚本。 广告供应商从关键字提取模块接收关键字，并确定与关键字相关联的文字提供。 广告提供商将文本提供者发送给浏览器，并根据文本提供向浏览器发送用于创建图形广告的广告模板。
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公开(公告)号：US20080140476A1
公开(公告)日：2008-06-12
申请号：US11638106
申请日：2006-12-12
CPC分类号： G06Q30/02 , G06Q30/0244 , G06Q30/0267 , G06Q30/0276
摘要： A system is described for generating smart advertisements to display to a user over a network. The smart advertisements may adapt to specific user profile information and available advertising campaign information. The system may select a smart advertisement campaign and one or more deals associated with the smart advertisement campaign that match the user profile. The system may select an appropriate graphical component relating to the smart advertisement campaign and create the smart advertisement by applying the user profile data and deal attributes to the graphical component and display the specific smart advertisement to the user.
摘要翻译： 描述了一种用于生成通过网络向用户显示的智能广告的系统。 智能广告可以适应特定的用户简档信息和可用的广告活动信息。 系统可以选择智能广告活动以及与智能广告活动相关联的与用户简档匹配的一个或多个交易。 该系统可以选择与智能广告活动相关的适当的图形组件，并通过将用户简档数据应用于图形组件并向用户显示特定的智能广告来创建智能广告。
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