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1.发明授权System for generating a smart advertisement based on a dynamic file and a configuration file 有权基于动态文件和配置文件生成智能广告的系统公开(公告)号：US08160925B2
公开(公告)日：2012-04-17
申请号：US11638314
申请日：2006-12-12
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0251 , G06Q30/0269 , G06Q30/0271 , G06Q30/0276 , G06Q30/0277
摘要： A system is described for generating smart advertisements based on a dynamic file and a configuration file over a network. The smart advertisements may adapt to a specific user profile information and available advertising campaign information. The system may select a deal associated with a smart advertisement campaign based on user profile data and create a dynamic file containing specific information related to the deal. The configuration file may contain advertiser specific graphical information to create a tailored and uniform look and feel for each smart advertisement generated for a particular advertiser. The system may select an appropriate graphical template relating to the smart advertisement campaign and create the smart advertisement by applying the dynamic file and the configuration file to the graphical template to create an advertisement tailored to both the user and the advertiser.
摘要翻译： 描述了一种基于动态文件和网络上的配置文件生成智能广告的系统。 智能广告可以适应特定的用户简档信息和可用的广告活动信息。 系统可以基于用户简档数据选择与智能广告活动相关联的交易，并且创建包含与交易相关的特定信息的动态文件。 配置文件可以包含广告客户特定的图形信息，以为针对特定广告商生成的每个智能广告创建定制且统一的外观。 系统可以选择与智能广告活动相关的适当的图形模板，并通过将动态文件和配置文件应用于图形模板来创建针对用户和广告商定制的广告的智能广告。
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2.发明申请System and Method for Retargeting Advertisements Based on Previously Captured Relevance Data 审中-公开基于以前捕获的相关性数据重新定位广告的系统和方法公开(公告)号：US20100161378A1
公开(公告)日：2010-06-24
申请号：US12342566
申请日：2008-12-23
CPC分类号： G06Q30/0243
摘要： Methods for selecting one or more advertisements based on previously captured relevance data to serve to a client system requesting a primary webpage is provided. The client displays a referring webpage having a hyperlink to the primary webpage. Upon selection of the hyperlink, the client sends a request to a content server storing the primary webpage. The content server classifies the primary webpage for content and retrieves persistent relevance information, possibly including a referrer of the primary webpage comprising a URL address of the referring webpage, a listing of other recently visited webpages, a listing of any bid phrases from previously displayed advertisements, and a listing of recent click data. The content server sends the primary webpage to the client, which includes an advertisement server request. The transaction between the content server and the advertisement server includes persistence relevance information to select advertisements to serve to the client.
摘要翻译： 提供了基于先前捕获的相关性数据来选择一个或多个广告以用于请求主网页的客户端系统的方法。 客户端显示具有到主网页的超链接的引用网页。 在选择超链接之后，客户端向存储主网页的内容服务器发送请求。 内容服务器对主要网页进行内容分类并检索持久相关性信息，可能包括主要网页的引荐来源网址，其中包括引荐网页的URL地址，其他最近访问过的网页的列表，以前显示的广告中的任何出价短语的列表 ，以及最近点击数据的列表。 内容服务器将主网页发送给客户端，其中包括广告服务器请求。 内容服务器和广告服务器之间的事务包括持续相关信息，以选择要向客户端发送的广告。
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公开(公告)号：US20080140476A1
公开(公告)日：2008-06-12
申请号：US11638106
申请日：2006-12-12
CPC分类号： G06Q30/02 , G06Q30/0244 , G06Q30/0267 , G06Q30/0276
摘要： A system is described for generating smart advertisements to display to a user over a network. The smart advertisements may adapt to specific user profile information and available advertising campaign information. The system may select a smart advertisement campaign and one or more deals associated with the smart advertisement campaign that match the user profile. The system may select an appropriate graphical component relating to the smart advertisement campaign and create the smart advertisement by applying the user profile data and deal attributes to the graphical component and display the specific smart advertisement to the user.
摘要翻译： 描述了一种用于生成通过网络向用户显示的智能广告的系统。 智能广告可以适应特定的用户简档信息和可用的广告活动信息。 系统可以选择智能广告活动以及与智能广告活动相关联的与用户简档匹配的一个或多个交易。 该系统可以选择与智能广告活动相关的适当的图形组件，并通过将用户简档数据应用于图形组件并向用户显示特定的智能广告来创建智能广告。
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4.发明申请System for generating a smart advertisement based on a dynamic file and a configuration file 有权基于动态文件和配置文件生成智能广告的系统公开(公告)号：US20080140524A1
公开(公告)日：2008-06-12
申请号：US11638314
申请日：2006-12-12
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0251 , G06Q30/0269 , G06Q30/0271 , G06Q30/0276 , G06Q30/0277
摘要： A system is described for generating smart advertisements based on a dynamic file and a configuration file over a network. The smart advertisements may adapt to a specific user profile information and available advertising campaign information. The system may select a deal associated with a smart advertisement campaign based on user profile data and create a dynamic file containing specific information related to the deal. The configuration file may contain advertiser specific graphical information to create a tailored and uniform look and feel for each smart advertisement generated for a particular advertiser. The system may select an appropriate graphical template relating to the smart advertisement campaign and create the smart advertisement by applying the dynamic file and the configuration file to the graphical template to create an advertisement tailored to both the user and the advertiser.
摘要翻译： 描述了一种基于动态文件和网络上的配置文件生成智能广告的系统。 智能广告可以适应特定的用户简档信息和可用的广告活动信息。 系统可以基于用户简档数据选择与智能广告活动相关联的交易，并且创建包含与交易相关的特定信息的动态文件。 配置文件可以包含广告客户特定的图形信息，以为针对特定广告商生成的每个智能广告创建定制且统一的外观。 系统可以选择与智能广告活动相关的适当的图形模板，并通过将动态文件和配置文件应用于图形模板来创建针对用户和广告商定制的广告来创建智能广告。
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公开(公告)号：US20080140508A1
公开(公告)日：2008-06-12
申请号：US11638105
申请日：2006-12-12
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0201 , G06Q30/0204 , G06Q30/0244 , G06Q30/0267
摘要： A system is described for optimizing the performance of smart advertisements generated over a network for display to a user. The smart advertisements may adapt to specific user profile information and available advertising campaign information. The system may consume log data relating to previously displayed smart advertisements and compare the performance rates of the smart advertisements to determine relationships between controllable variables and the performance rates. The system may manipulate the controllable variables based on the relationships to optimize the performance of smart advertisements.
摘要翻译： 描述了一种系统，用于优化通过网络生成的智能广告的性能以便向用户显示。 智能广告可以适应特定的用户简档信息和可用的广告活动信息。 系统可以消耗与先前显示的智能广告相关的日志数据，并且比较智能广告的性能速率以确定可控变量与性能速率之间的关系。 系统可以基于关系来操纵可控变量，以优化智能广告的性能。
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6.发明授权Content presentation and management system associating base content and relevant additional content 有权内容演示和管理系统将基础内容和相关附加内容相关联公开(公告)号：US07483891B2
公开(公告)日：2009-01-27
申请号：US10829814
申请日：2004-04-21
申请人： Hongche Liu , Anand Madhavan , Majid Mohazzab , Hongfeng Yin , Eric Leu
发明人： Hongche Liu , Anand Madhavan , Majid Mohazzab , Hongfeng Yin , Eric Leu
IPC分类号： G06F17/30
CPC分类号： G06F17/30648 , G06F17/30864 , Y10S707/99935 , Y10S707/99936 , Y10S707/99937
摘要： A system for determining associations between base content and relevant content and for publishing the base content and relevant content on a client browser. The system includes a parsing module configured to parse the base content to form parsed base content; a unit-dictionary module including a plurality of query units; a unit-extraction module configured to extract query units included in the unit dictionary from the parsed base content, wherein the query units extracted from the base content are referred to as the extracted-query units; a unit-ranking module configured to rank the extracted-query units based on at least one of relevance scores and revenue-generation amounts for the query units; and a unit-matching module configured to generate at least one association between the base content and the relevant content based on whether the extracted-query units and at least one of query units and keywords associated with the relevant content are the same.
摘要翻译： 一种用于确定基础内容和相关内容之间的关联以及用于在客户端浏览器上发布基础内容和相关内容的系统。 所述系统包括解析模块，所述解析模块被配置为解析所述基本内容以形成解析的基本内容; 包括多个查询单元的单位字典模块; 单元提取模块，被配置为从解析的基本内容中提取包含在单元字典中的查询单元，其中从基本内容中提取的查询单元被称为提取查询单元; 单元分级模块，被配置为基于所述查询单元的相关性分数和收入生成量中的至少一个来对提取的查询单元进行排名; 以及单元匹配模块，被配置为基于所提取的查询单元以及与相关内容相关联的查询单元和关键字中的至少一个是相同的，来生成基本内容和相关内容之间的至少一个关联。
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7.发明申请Content presentation and management system associating base content and relevant additional content 有权内容演示和管理系统将基础内容和相关附加内容相关联公开(公告)号：US20050154746A1
公开(公告)日：2005-07-14
申请号：US10829814
申请日：2004-04-21
申请人： Hongche Liu , Anand Madhavan , Majid Mohazzab , Hongfeng Yin , Eric Leu
发明人： Hongche Liu , Anand Madhavan , Majid Mohazzab , Hongfeng Yin , Eric Leu
CPC分类号： G06F17/30648 , G06F17/30864 , Y10S707/99935 , Y10S707/99936 , Y10S707/99937
摘要： A system for determining associations between base content and relevant content and for publishing the base content and relevant content on a client browser. The system includes a parsing module configured to parse the base content to form parsed base content; a unit-dictionary module including a plurality of query units; a unit-extraction module configured to extract query units included in the unit dictionary from the parsed base content, wherein the query units extracted from the base content are referred to as the extracted-query units; a unit-ranking module configured to rank the extracted-query units based on at least one of relevance scores and revenue-generation amounts for the query units; and a unit-matching module configured to generate at least one association between the base content and the relevant content based on whether the extracted-query units and at least one of query units and keywords associated with the relevant content are the same.
摘要翻译： 一种用于确定基础内容和相关内容之间的关联以及用于在客户端浏览器上发布基础内容和相关内容的系统。 所述系统包括解析模块，所述解析模块被配置为解析所述基本内容以形成解析的基本内容; 包括多个查询单元的单位字典模块; 单元提取模块，被配置为从解析的基本内容中提取包含在单元字典中的查询单元，其中从基本内容中提取的查询单元被称为提取查询单元; 单元分级模块，被配置为基于所述查询单元的相关性分数和收入生成量中的至少一个来对提取的查询单元进行排名; 以及单元匹配模块，被配置为基于所提取的查询单元以及与相关内容相关联的查询单元和关键字中的至少一个是相同的，来生成基本内容和相关内容之间的至少一个关联。
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