Invention Grant
- Patent Title: Mobile marketing application
- Patent Title (中): 移动营销应用
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Application No.: US12026515Application Date: 2008-02-05
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Publication No.: US08196095B2Publication Date: 2012-06-05
- Inventor: Arvind Gupta , Ashutosh Tiwari , Gopalakrishnan Venkatraman , Dominic Cheung , Stacy R. Bennett , Douglas B. Koen
- Applicant: Arvind Gupta , Ashutosh Tiwari , Gopalakrishnan Venkatraman , Dominic Cheung , Stacy R. Bennett , Douglas B. Koen
- Applicant Address: US CA Sunnyvale
- Assignee: Yahoo! Inc.
- Current Assignee: Yahoo! Inc.
- Current Assignee Address: US CA Sunnyvale
- Agency: Brink Hofer Gilson & Lione
- Agent Nathan O. Greene
- Main IPC: G06F9/44
- IPC: G06F9/44

Abstract:
Disclosed is a method for facilitating quick mobile website creation by mobile advertisers, including providing access to an advertiser of a mobile marketing application that interfaces with an ad server, wherein the advertiser is authenticated for access to the ad server; enabling the advertiser to input to an interface of the application a plurality of content items selected from the group consisting of a descriptive text, an image, a phone number, and a hyperlink; presenting the advertiser with a go live option; automatically creating the mobile website to include the submitted content items when the go live option is selected, wherein the application facilitates rapid creation by the advertiser of a mobile website having a plurality of web pages, and the mobile website is optimized for mobile delivery; subjecting the created mobile website to a plurality of error checks; and publishing the mobile website to a network through a mobile service provider system.
Public/Granted literature
- US20090197580A1 MOBILE MARKETING APPLICATION Public/Granted day:2009-08-06
Information query