An automotive rearview mirror assembly includes an electrochromic reflective element having a transparent electrical conductor disposed at a second surface of a first substrate and a mirror reflector disposed at a third surface of a second substrate. The mirror assembly includes electrochromic mirror dimming circuitry for controlling dimming of the electrochromic medium. The mirror assembly may include one or more features and at least one of the features may share a component with the electrochromic mirror dimming circuitry and/or share circuitry with the electrochromic mirror dimming circuitry. The mirror assembly may include a video camera and/or an on-demand display viewable through the mirror reflector by the driver of the equipped vehicle when displaying information and substantially non-viewable by the driver of the equipped vehicle when not displaying information.