An information processing apparatus may include the following elements: an image information obtaining unit which obtains image information having at least position information added thereto as additional information, a map information storage unit which stores map information, a template information storage unit which stores template information including a template of content information, a map information obtaining unit which obtains map information corresponding to the position information added to the image information obtained by the image information obtaining unit from the map information stored in the map information storage unit, and a content information creating unit which creates content information using at least the map information obtained by the map information obtaining unit on the basis of the template information.