A sheet feeding apparatus includes a sheet accommodating unit which is detachably attached to an apparatus main body and configured to accommodate sheets, a sheet stacking unit which is provided in the sheet accommodating unit and can move while supporting the sheet, a sheet feeding unit configured to feed the sheet stacked on the sheet stacking unit, and a lift unit configured to move the sheet stacking unit toward the sheet feeding unit, wherein, before feeding of the sheet stacked on the sheet stacking unit by the sheet feeding unit, the lift unit increases and then reduces press contact force between the sheet stacked on the sheet stacking unit and the sheet feeding unit.