In an illustrative implementation of this invention, an optical pattern that encodes binary data is printed on a transparency. For example, the pattern may comprise data matrix codes. A lenslet is placed at a distance equal to its focal length from the optical pattern, and thus collimates light from the optical pattern. The collimated light travels to a conventional camera. For example, the camera may be meters distant. The camera takes a photograph of the optical pattern at a time that the camera is not focused on the scene that it is imaging, but instead is focused at infinity. Because the light is collimated, however, a focused image is captured at the camera's focal plane. The binary data in the pattern may include information regarding the object to which the optical pattern is affixed and information from which the camera's pose may be calculated.