发明授权
- 专利标题： Marketing investment optimizer with dynamic hierarchies
- 专利标题（中）： 具有动态层次结构的营销投资优化器
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申请号： US12749756申请日： 2010-03-30
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公开(公告)号： US08401944B2公开(公告)日： 2013-03-19
- 发明人: Andris Umblijs , Janmesh Dev Srivastava , Rahul Mahajan , Prarthna Agarwal Goel , Varun Rastogi , Chao Wang
- 申请人： Andris Umblijs , Janmesh Dev Srivastava , Rahul Mahajan , Prarthna Agarwal Goel , Varun Rastogi , Chao Wang
- 申请人地址： IE Dublin
- 专利权人： Accenture Global Services Limited
- 当前专利权人： Accenture Global Services Limited
- 当前专利权人地址： IE Dublin
- 代理机构： Mannava & Kang, P.C.
- 优先权： IN34/CHE/2010 20100106
- 主分类号： G06Q40/00
- IPC分类号： G06Q40/00
摘要：
A hierarchal view preserving relationships between data is generated by storing information related to sales and investment. The information includes dimensions and each of the dimensions includes a level and each of the levels is described by variables. Relationships between the variables are also stored. A request for a hierarchy is received. The requested hierarchy includes a set of dimensions from the stored dimensions, a level for each dimension in the set, and a sequence of the dimensions or levels in the hierarchy. A computer system calculates values for the variables in the levels for the requested hierarchy using the stored relationships that are applicable to the variables in the levels. A view of the hierarchy is generated and includes the calculated values. The view also includes the dimensions or levels of the requested hierarchy in the sequence specified for the requested hierarchy.
公开/授权文献
- US20110166980A1 MARKETING INVESTMENT OPTIMIZER WITH DYNAMIC HIERARCHIES 公开/授权日：2011-07-07
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