Embodiments of an apparatus that uses unused masked data bits during an access to a memory are described. This apparatus includes a selection circuit, which selects data bits to be driven on data lines during the access to the memory. This selection circuit includes a control input that receives a data mask signal, which indicates whether a set of data bits is to be masked during the access to the memory. During the access to the memory, the selection circuit selects either the set of data bits to be driven when the data mask signal is not asserted, or an alternative set of values to be driven when the data mask signal is asserted.