Optimized visual information presentation system and method for a vehicular occupant includes a heads-up display system for generating a virtual display in a field of view of an occupant of the vehicle when facing outward of the vehicle, an occupant sensing system for determining the location of the eyes of the occupant, and a control system coupled to the heads-up display system and the occupant sensing system. The control system controls the location of content of the virtual display being generated by the heads-up display system based on the determined location of the eyes of the occupant by the occupant sensing system.