An image forming apparatus includes a recording unit, a conveyance unit, a protection member, and at least one rotor pair. The recording unit forms an image on a print medium having an adhesive face. The conveyance unit conveys the print medium. The protection member presses against the adhesive face of the print medium to protect the adhesive face. Each of the at least one rotor pair includes rotors to sandwich and press the print medium and the protection member therebetween. The conveyance unit is configured to rotate the at least one rotor pair to convey the print medium and the protection member together to an image forming position at which the recording unit is configured to form the image on the print medium. The protection member is configured to separate from the adhesive face before discharge of the print medium to an outside of the image forming apparatus.