Techniques for transmitting information in a long term evolution (LTE) wireless communication network are disclosed. A base station may receive a first user equipment (UE) expression and first UE location information of a UE seeking peers. The base station may also receive a second UE expression and second UE location information of at least one of the peers. In accordance with the first and second UE expressions and the first and second UE location information, the base station may match ones of the peers proximate to the UE. The base station may transmit, using a data exchange efficiency technique, information to alert the UE to the presence of the peers. This transmission may comprise wide area network (WAN)-specific signaling.