The disclosed subject matter provides automatic response to localized input. Where a first user equipment enters a service area, the presence of the first user equipment can be determined from an identification information. The identification information can be employed to access information relating to the identification information. Where either the identification information or the information associated with the identification information satisfy one or more predetermined rules, a response can be determined. The determined response can be made accessible. As such, a second user equipment can receive the response based, at least in part, on the first user equipment entering the service area.