System and method embodiments are included to provide various degrees of time allocation fairness to users using varying target transmission opportunity (TXOP) values. In one embodiment, a method for promoting various degrees of fairness for users in a wireless network includes assigning a target TXOP value for one or more users in the wireless network, wherein the target TXOP value indicates a number of time units for transmissions to be met on average over time by the one or more users, and transmitting the target TXOP value to the one or more users. In another embodiment, a method includes receiving a TXOP value from the wireless network, wherein the target TXOP value indicates a number of time units allocated for transmissions, and transmitting traffic over a plurality of time periods that have an average duration about equal to the number of time units.