Systems and methodologies are described that facilitate providing high reuse for transmitting reference signals, such as positioning reference signals (PRS) and cell-specific reference signals (CRS), to improve hearability thereof for applications such as trilateration and/or the like. In particular, PRSs can be transmitted in designated or selected positioning subframes. Resource elements within the positioning subframe can be selected for transmitting the PRSs and can avoid conflict with designated control regions, resource elements used for transmitting cell-specific reference signals, and/or the like. Resource elements for transmitting PRSs can be selected according to a planned or pseudo-random reuse scheme. In addition, a transmit diversity scheme can be applied to the PRSs to minimize impact of introducing the PRSs to legacy devices. Moreover, portions of a subframe not designated for PRS transmission can be utilized for user plane data transmission.