Embodiments of the disclosed invention include an apparatus, method, and computer program product for providing enhanced entertainment data. For instance, in one embodiment, a computer implemented method for providing enhanced entertainment data includes receiving a request for additional information related to a selected show and displaying the additional information, which includes a list of selectable merchandise associated with the selected show, in response to the request. In one embodiment, the method presents information related to a selected merchandise and an option for a user to purchase the selected merchandise. The method may further include retrieving a billing address associated with a subscriber account associated with the user in response to receiving a purchase request for the selected merchandise and placing an order for the selected merchandise using the billing address. The method may also include billing the order as part of a monthly service charge to the user.