A driver alert system includes a computer processor disposed in a vehicle. The computer processor is configured to receive driver attention data over a vehicle network during a driving event. The computer processor executes logic to process the driver attention data and evaluate the driver attention data for a triggering event. The system also includes a steering wheel unit disposed in the vehicle and lights that are integrated on a front windshield-facing surface of a steering wheel of the steering wheel unit. The lights are positioned at an angle to reflect light off of a front windshield of the vehicle. The system also includes a controller disposed in the steering wheel unit. The controller is communicatively coupled to the lights and the vehicle network. The controller receives a request from the computer processor to activate the lights when the triggering event has occurred.