A compound or a pigment comprising a compound where there is simultaneous substitution of more or more elements onto both the A and B sites of a pyrochlore lattice or a lattice related to a pyrochlore. The pigment comprises a compound with the formula of AyA′y′BxB′x′Zp. Elements A and A′ have a valence of 1, 2, or 3; and are selected from the elements of groups 1, 2, 12, 13, 14, 15, and the first row of transition metals, excluding H, Pb, Cd, Hg, N, As, and Tl. Elements B and B′ have a valence of 3, 4, 5, or 6; and are selected from the elements of the first, second, or third row of transition metals, groups 13, 14, and 15, excluding V, C, Pb, and Tl. Element Z is selected from O, F, N, a chalcogen, S, Se, hydroxide ion, and mixtures thereof.