One aspect of this invention is directed to suitable drive control in accordance with an output from the temperature sensor of a printhead. More specifically, a printing apparatus by using a printhead that includes heaters and a temperature sensor on a substrate and discharges ink by driving the heaters executes the following steps. First, when printing a test pattern by using a predetermined driving pulse in a maintenance mode, a detected temperature is stored as a reference temperature in a memory. Then, in a normal printing mode, the difference between a detected temperature and the stored reference temperature is calculated, and a driving pulse for driving the printhead is selected from a plurality of driving pulses based on the difference. The printhead is controlled to be driven using the selected driving pulse and print.