An apparatus and method for measuring a tactile sensation is provided. The tactile sensation measuring apparatus may include a plurality of pressure measuring units, each to measure a magnitude of an external pressure applied, using a variable resistance material of which a resistance changes when an external pressure is applied, and a tactile sensation measuring unit to measure a three-dimensional (3D) tactile sensation corresponding to the external pressure, based on a position of each of the plurality of pressure measuring units, and the magnitude of the external pressure measured by each of the plurality of pressure measuring units.