A stamp face forming apparatus includes: a stamp face forming unit having a plurality of heating elements arranged in a direction along a surface on which a porous stamp face material being able to become nonporous by heating is held, and a drive circuit for controlling the heating states of the plurality of heating elements, the stamp face forming unit being configured to form a stamp face on the stamp face material while pressing the stamp face material; and a control unit configured to control the drive circuit of the stamp face forming unit in such a manner as to reduce the heating amount per one dot to be heated of the stamp face material in the arrangement direction of the plurality of heating elements corresponding to a decreasing length of the stamp face material in the arrangement direction of the plurality of heating elements.