Invention Grant
US09232285B2 Time shifting of advertisements in digital content delivery services
有权
广告在数字内容传送服务中的时间转移
- Patent Title: Time shifting of advertisements in digital content delivery services
- Patent Title (中): 广告在数字内容传送服务中的时间转移
-
Application No.: US13968287Application Date: 2013-08-15
-
Publication No.: US09232285B2Publication Date: 2016-01-05
- Inventor: John Michael Teixeira , Nicholas Fishwick
- Applicant: OpenTV, Inc.
- Applicant Address: US CA San Francisco
- Assignee: OPENTV, INC.
- Current Assignee: OPENTV, INC.
- Current Assignee Address: US CA San Francisco
- Agency: DLA Piper LLP (US)
- Main IPC: H04N7/025
- IPC: H04N7/025 ; H04N7/10 ; H04N7/16 ; H04N21/81 ; H04N21/6587 ; H04N21/458 ; H04N21/262
Abstract:
Advertisements included in a stored digital video program are identified and indexed. A user can time shift the advertisements to play out at a different time position in the program or not play the advertisement at all. A user may incur an advertisement debt for skipping or fast forwarding an advertisement. The advertisement debt can be offset by viewing ads, trading the debt with other users or by paying for the debt in another form.
Public/Granted literature
- US20150052549A1 TIME SHIFTING OF ADVERTISEMENTS IN DIGITAL CONTENT DELIVERY SERVICES Public/Granted day:2015-02-19
Information query
