Disclosed is a method of sharing multimedia contents, by a server, including storing the multimedia contents, receiving an establishment request configured to establish one of a plurality of access modes for the multimedia contents from a first terminal, establishing an access mode according to the establishment request for the multimedia contents, receiving an access request for the multimedia contents stored in the server from at least one second terminal, determining whether the at least one second terminal is allowed to access the multimedia message based on the access mode, and transmitting the multimedia contents, wherein the access mode includes at least one of a private mode for access by only the first terminal, a restricted mode for access by the at least one second terminal, and a public mode for access by all terminals.