A system and method for generating personalized channels of multimedia content are presented. The method comprises receiving a captured multimedia content from a user; generating a signature based on the captured multimedia content; searching for additional multimedia content that match the captured multimedia content based on the generated signature and at least one compared signature, wherein each compared signature of the at least one compared signature is associated with an additional multimedia content; and generating a personalized channel to be displayed on a web-browser of a user device, wherein the personalized channel comprises the captured multimedia content and at least one multimedia content of the additional multimedia content.