A system and method for delivering video content over a network in communication with a subscriber having an associated electronic device is disclosed. A network server is provided and is configured to transmit a plurality of multicast streams of video content over the network. A scheduled start time for the transmission of a first stream of the multicast streams is assigned. A request for the video content is received at a first time, which is after said scheduled start time and the request is the first request for the video content received by the network server after the scheduled start time. The first stream is transmitted over the network only after the request.