Invention Grant
- Patent Title: Dynamic advertisement insertion device
- Patent Title (中): 动态广告插入设备
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Application No.: US14105480Application Date: 2013-12-13
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Publication No.: US09299089B2Publication Date: 2016-03-29
- Inventor: Marcelo D. Lechner , Erin Flood , Yehuda Kaplovitz , Daniel S. Elias
- Applicant: Verizon Patent and Licensing Inc.
- Applicant Address: US NJ Basking Ridge
- Assignee: VERIZON PATENT AND LICENSING INC.
- Current Assignee: VERIZON PATENT AND LICENSING INC.
- Current Assignee Address: US NJ Basking Ridge
- Main IPC: G06Q30/02
- IPC: G06Q30/02 ; H04N21/81 ; H04N21/234 ; H04N21/472 ; H04N21/84 ; H04N21/845

Abstract:
A device is configured to receive scheduling information associated with a program. The device is configured to determine a time break, corresponding to an advertisement, associated with the program. The device is configured to receive guide information associated with the program. The device is configured to identify the program based on the guide information and the scheduling information, and generate an advertisement map based on identifying the program and based on the time break. The advertisement map may include information that identifies the time break and the program. The device is configured to provide the advertisement map to a dynamic advertisement insertion system to permit the dynamic advertisement insertion system to replace the advertisement during a subsequent playing of the program.
Public/Granted literature
- US20150172737A1 DYNAMIC ADVERTISEMENT INSERTION DEVICE Public/Granted day:2015-06-18
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