A network management module includes a network interface module, memory, and a processing module. The network interface module is operable for coupling the network management module to a vehicle communication network. The processing module is operable to manage a global vehicle network communication protocol that includes instituting a content-based network packet processing protocol and managing the vehicle communication network to support the network packet processing protocol. The content-based network packet processing protocol includes determining content type of a packet, determining a processing requirement of the packet, and prioritizing execution of the processing requirement based on the content type.