A vehicle-based airborne wind turbine system having an aerial wing, a plurality of rotors each having a plurality of rotatable blades positioned on the aerial wing, an electrically conductive tether secured to the aerial wing and secured to a ground station positioned on a vehicle, wherein the aerial wing is adapted to receive electrical power from the vehicle that is delivered to the aerial wing through the electrically conductive tether; wherein the aerial wing is adapted to operate in a flying mode to harness wind energy to provide a first pulling force through the tether to pull the vehicle; and wherein the aerial wing is also adapted to operate in a powered flying mode wherein the rotors may be powered so that the turbine blades serve as thrust-generating propellers to provide a second pulling force through the tether to pull the vehicle.