发明授权
- 专利标题： User-targeted ad insertion in streaming media
- 专利标题（中）： 流媒体中以用户为目标的广告插入
-
申请号： US12052281申请日： 2008-03-20
-
公开(公告)号： US09407940B1公开(公告)日： 2016-08-02
- 发明人: Lyle T. Bertz , Yaojun Sun , Christopher J. Mateski , Chuma U. Agogbua
- 申请人： Lyle T. Bertz , Yaojun Sun , Christopher J. Mateski , Chuma U. Agogbua
- 申请人地址： US KS Overland Park
- 专利权人： Sprint Communications Company L.P.
- 当前专利权人： Sprint Communications Company L.P.
- 当前专利权人地址： US KS Overland Park
- 主分类号： H04N7/10
- IPC分类号： H04N7/10 ; H04N7/025 ; H04N7/173 ; H04N7/16 ; H04N21/234 ; H04N21/45 ; H04N21/81 ; H04N21/44 ; H04N21/258 ; H04N21/6405
摘要：
Systems and apparatus for splicing a generic ad into a streaming media broadcast are provided when a user ad is not available. A splicer operates to receive streaming media on a primary channel, receive the user ad from a user ad server on a first channel, receive the generic ad from a generic ad server via a multicast address on a second channel, splice the user ad on the first channel into a streamed programming, splice the generic ad on the second channel into the streamed programming, and transmit the streamed programming into which ads have been spliced to a resulting channel. The generic ad server operates to transmit the generic ad to the multicast address. The user ad server operates to transmit the user ad over the first channel. The resulting channel operates to output the streamed programming.
信息查询
