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公开(公告)号：US08560720B1
公开(公告)日：2013-10-15
申请号：US13557844
申请日：2012-07-25
IPC分类号： G06F15/16
CPC分类号： H04L65/4076 , H04L65/608
摘要： Provides for delivery and synchronization of an ad to a user of a streaming media. An embodiment uses a transport protocol header extension to provide an ad cue to a splicer for the delivery of an ad within a primary media stream (the stream containing the header extension) or in an ancillary stream. An existing ancillary stream may be used, or a new ancillary stream may be initiated in response to the ad cue. The ad may have a variety of formats such as takeover, overlay, standard banner, and rich media.
摘要翻译： 提供给流媒体用户的广告传送和同步。 一个实施例使用传输协议头部扩展来为拼接器提供广告以在主媒体流（包含头部扩展）的流中或在辅助流中传送广告。 可以使用现有的辅助流，或者可以响应于该广告来启动新的辅助流。 该广告可以具有各种格式，例如接管，覆盖，标准横幅和富媒体。
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公开(公告)号：US08260950B1
公开(公告)日：2012-09-04
申请号：US12136810
申请日：2008-06-11
IPC分类号： G06F15/16
CPC分类号： H04L65/4076 , H04L65/608
摘要： A method, system, and apparatus are provided for delivery and synchronization of an ad to a user of a streaming media. An embodiment uses a Real-time Transport Protocol header extension to provide an ad cue to a splicer for the delivery of an ad within the primary media stream (the stream containing the header extension) or in an ancillary stream. An existing ancillary stream my be used, or a new ancillary stream may be initiated in response to the ad cue. The ad may have a variety of formats such as takeover, overlay, standard banner, and rich media.
摘要翻译： 提供了一种方法，系统和装置，用于向流媒体的用户传送和同步广告。 一个实施例使用实时传输协议头部扩展来为拼接器提供广告以在主媒体流（包含头部扩展）的流中或在辅助流中传送广告。 我可以使用现有的辅助流，或者可以根据广告提示启动新的辅助流。 该广告可以具有各种格式，例如接管，覆盖，标准横幅和富媒体。
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公开(公告)号：US09407940B1
公开(公告)日：2016-08-02
申请号：US12052281
申请日：2008-03-20
IPC分类号： H04N7/10 , H04N7/025 , H04N7/173 , H04N7/16 , H04N21/234 , H04N21/45 , H04N21/81 , H04N21/44 , H04N21/258 , H04N21/6405
CPC分类号： H04N21/23424 , H04N21/25883 , H04N21/25891 , H04N21/44016 , H04N21/4532 , H04N21/6405 , H04N21/812
摘要： Systems and apparatus for splicing a generic ad into a streaming media broadcast are provided when a user ad is not available. A splicer operates to receive streaming media on a primary channel, receive the user ad from a user ad server on a first channel, receive the generic ad from a generic ad server via a multicast address on a second channel, splice the user ad on the first channel into a streamed programming, splice the generic ad on the second channel into the streamed programming, and transmit the streamed programming into which ads have been spliced to a resulting channel. The generic ad server operates to transmit the generic ad to the multicast address. The user ad server operates to transmit the user ad over the first channel. The resulting channel operates to output the streamed programming.
摘要翻译： 当用户广告不可用时，提供用于将通用广告拼接成流媒体广播的系统和装置。 拼接器用于在主频道上接收流媒体，从第一频道上的用户广告服务器接收用户广告，通过第二频道上的多播地址从通用广告服务器接收通用广告，将用户广告拼接在 第一通道进入流式编程，将第二通道上的通用广告拼接到流式编程中，并将传送广告的流式节目传送到最终的频道。 通用广告服务器用于将通用广告传输到多播地址。 用户广告服务器操作以在第一频道上传送用户广告。 所得到的通道用于输出流式编程。
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公开(公告)号：US08935720B1
公开(公告)日：2015-01-13
申请号：US12171484
申请日：2008-07-11
CPC分类号： H04H20/10 , H04H20/103 , H04N21/23424 , H04N21/6405 , H04N21/812
摘要： Embodiments of the present invention provide systems, methods, and apparatuses for delivering an advertiser's ad content to a user regardless of the channel or media format being accessed by the user. Ads may be delivered within the media stream, in an ancillary stream, or from other sources.
摘要翻译： 本发明的实施例提供了用于将广告商的广告内容递送给用户的系统，方法和装置，而不管用户访问的频道或媒体格式如何。 广告可以在媒体流，辅助流或其他来源中传送。
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