The present disclosure discloses an MOCN cell communication method and an apparatus and relates to the communications field, which are used to solve a problem in the prior art that a part of UEs in an MOCN cell cannot correctly display names of their serving communication operators. The method provided by the present disclosure includes: determining the number n of communication operators of an MOCN cell and configuring n BCCHs for the MOCN cell, where the n BCCHs are in one-to-one correspondence with the communication operators and are used to broadcast in the MOCN cell PLMN information of the communication operators; and sending, to UEs in the MOCN cell, PLMN information of serving communication operators of the UEs through the n broadcast control channels. The present disclosure is applicable to the communications field and used to implement MOCN cell communication.