Systems, apparatus and methods provide an automatic capability for generating interactivity event applications for execution on receiver devices within a broadcast network based upon interactivity event application data, information and sequence logic. Interactivity event content providers may provide to a broadcast network interactivity event application data, event metadata information and sequence logic a broadcast network. Interactivity resources for interactivity sequences associated with one or more real-time channels are broadcast over the broadcast network such that the resources share a file data flow, or such that they can be carried on separate file data flows. File data flow identifiers and overhead flow identifiers are indicated in the Service SI. Interactivity signaling messages for interactivity sequences associated with one or more real times channels are broadcast on auxiliary flows.