A process for providing indicia and an elastic-like behavior to a web substrate is disclosed. The process comprises the steps of: providing a web substrate; printing indicia on the web substrate; and, providing the web substrate with a plurality of first regions and a plurality of second regions comprising the same material composition. A portion of the first regions extend in a first direction while the remainder of the first regions extend in a second direction perpendicular to the first direction to intersect one another. The first regions form a boundary completely surrounding the second regions. The second regions comprise a plurality of raised rib-like elements. The first regions undergo a molecular level and geometric deformation and the second regions initially undergo a substantially geometric deformation when the web material is subjected to an applied elongation along at least one axis.