Provided is a method of transmitting and receiving personal broadcasting data in a peer-to-peer (P2P) based network. A terminal (client) that receives a personal broadcast requests a tracker server for a viewing reservation by using electronic program guide (EPG) information or a uniform resource locator (URL) of a personal broadcasting channel, a terminal (broadcaster) that transmits personal broadcasting data receives a list of clients that made a viewing reservation of the personal broadcast from the tracker server and notifies the clients about starting of the personal broadcast when it is time to start the personal broadcast. Accordingly, the client starts streaming when notified of the starting of the personal broadcast by connecting to the personal broadcasting channel after making the viewing reservation, without having to wait for the personal broadcast to start.