Media rich content systems and methods are operable to provide access to supplemental media rich content in response to user selection of a presented object of interest. An exemplary embodiment receives at a media device a video stream comprising at least a plurality of video frames, wherein at least one of the video frames is configured to present an object of interest; processes a supplemental media rich content trigger associated with the at least one video frame, wherein the supplemental media rich content trigger comprises information that identifies a region where the object of interest is presented in the video frame, and comprises information configured to access supplemental media rich content associated with the object of interest; receives a user selection of the object of interest presented in the at least one video frame; and presents the supplemental media rich content on a presentation device.