Data sets are analyzed to discover trends and determine predictive data models. A data model is determined based on analyzing the data set with a specific algorithm from a set of different analytical algorithms. The data model is stored in a structural file format. The data model is converted into an instantiated object model with the use of a predefined object model. The instantiated object model is converted into an in-database analysis model to score new data within a database system. The scoring is based on the logic in the data model. The in-database analysis model is stored on a database server part of a database system to provide analytical functionality defined in the data model. The new data can be scored with the in-database analysis model. The new data is not extracted from the database system and the scoring is accomplished in-memory.