发明授权
- 专利标题: Automatically inserting advertisements into source video content playback streams
- 专利标题(中): 自动将广告插入源视频内容回放流
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申请号: US11626251申请日: 2007-01-23
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公开(公告)号: US09554093B2公开(公告)日: 2017-01-24
- 发明人: Xian-Sheng Hua , Wei Lai , Wei-Ying Ma , Shipeng Li
- 申请人: Xian-Sheng Hua , Wei Lai , Wei-Ying Ma , Shipeng Li
- 申请人地址: US WA Redmond
- 专利权人: Microsoft Technology Licensing, LLC
- 当前专利权人: Microsoft Technology Licensing, LLC
- 当前专利权人地址: US WA Redmond
- 代理机构: Lee & Hayes, PLLC
- 代理商 Sandy Swain; Micky Minhas
- 主分类号: H04N7/10
- IPC分类号: H04N7/10 ; H04N7/173 ; H04N21/234 ; H04N21/2387 ; H04N21/472 ; H04N21/6587 ; H04N21/81
摘要:
Systems and methods for automatically inserting advertisements into source video content playback streams are described. In one aspect, the systems and methods communicate a source video content playback stream to a video player to present source video to a user. During playback of the source video, and in response to receipt of a request from the user to navigate portions of the source video (e.g., a user command to fast forward the source video, rewind the source video, or other action), the systems and methods dynamically define a video advertisement clip insertion point (e.g., and insertion point based on a current playback position). The systems and methods then insert a contextually relevant and/or targeted video advertisement clip into the playback stream for presentation to the user.
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