Apparatuses, methods, and computer readable media are disclosed for location based advertising and querying for low power devices in a wireless local -area network. An apparatus is disclosed including memory and processing circuitry couple to the memory, where the processing circuitry is configured to: encode a location-based advertisement (LBA) frame comprising a first location identifier (LID) and a duration, configure the access point to transmit the LBA frame to a sensor hub with a second LID, where the first LID and the second LID match, and decode a feedback report from the sensor hub, where the feedback report is in response to the LBA frame. The feedback report may include measured data from one or more internet of things (IoT) devices, and some of the measured data may be collected from the IoT devices during the duration. An apparatus of a sensor hub is disclosed that includes a LID.