The present disclosure is directed to a system for provision of supporting content (SC). In general, a device may utilize event information to request SC from an SC provider, and may then present the SC concurrently with an occurrence of the event. The event information may comprise at least an event identifier and a SC provider locator. In response to the request, the SC provider may provide SC configuration data to the device. The SC configuration data may include at least a time, date and location data for the occurrence of the event. At least the time, date and location data may be used to identify an occurrence of the event, upon which the device may synchronize with a start time of the occurrence of the event. The SC may be provided to the device prior to the event or may be streamed during the occurrence of the event.