Methods, systems, and devices are described for managing a multimedia broadcast multicast service (MBMS). In one configuration, service announcement information for at least one MBMS may be received. At least a subset of the service announcement information may be broadcast in a peer discovery signal. Content of the at least one MBMS may then be relayed to at least one mobile device operating outside a coverage area of a base station. In another configuration, an out-of-coverage status indicator or MBMS query may be broadcast in a first peer discovery signal, and a second peer discovery signal may be received from at least one MBMS relay device. The second peer discovery signal may include at least a subset of service announcement information for at least one MBMS.