Laser apparatus includes an output coupler, a gain medium for generating laser light, a rear optical element, and an input coupler. The input coupler is arranged to direct a pump beam to the gain medium and to define an optical path between the output coupler and the rear optical element. The rear optical element is a spatial light modulator arranged to act as an intra-cavity digital holographic mirror which can be digitally addressed. The spatial light modulator displays selectively a gray-scale image of a hologram thereby to phase-modulate laser light in the cavity, thus making it possible to generate an output laser beam having a desired characteristic. The apparatus includes a computer arranged to generate at least one hologram corresponding to a desired output beam characteristic, and a driver circuit responsive to an output from the computer to generate a corresponding gray-scale image of the hologram on the spatial light modulator.