A simultaneous transmit and receive (STR) technology is described. The eNB is configured with a downlink centric measurement threshold and an uplink centric measurement threshold which increase overall capacity in the wireless cellular network. A signal measurement command is transmitted from the eNB to the UE instructing the UE to take a signal quality measurement. The signal quality measurement is received from the UE at the eNB. It is determined whether the signal quality measurement is greater than the downlink centric measurement threshold and whether the signal quality measurement is greater than the uplink centric measurement threshold. The downlink centric measurement threshold, the uplink centric measurement threshold, and the DL/UL ratio are configured to increase capacity in the wireless cellular network through selective use of STR.