A method and system for creating a database of multimedia content elements assigned to users are provided. The method comprises receiving at least one parameter identifying a user; receiving at least one multimedia content element from a user device; generating at least one signature to the at least one multimedia content element; searching for the existence of the at least multimedia content element in a database using the least one generated signature to determine whether each of the at least one multimedia content element is an existing multimedia content element or a non-existing multimedia content element; and generating a unique identifier using the at least one parameters for each non-existing multimedia content element; assigning the generated unique identifier to its respective non-existing multimedia content element; and storing each of the non-existing multimedia content elements and their respective unique identifiers in the database.