A collision mitigation apparatus includes an object detecting section for detecting a collision object present in front of an own vehicle on which the collision mitigation apparatus is mounted, a drive assisting section that performs drive assist for avoiding a collision between the collision object detected by the object detecting section and the own vehicle or mitigates damage to the own vehicle due to the collision, an operation state detecting section for detecting an operation state of the own vehicle, and a timing setting section for setting start timing to start the drive assist by the drive assisting section in accordance with the operation state detected by the operation state detecting section.